Email magic happens when creative and copy are ideating and working together. Products rotate, GIFs flash, and the story unfolds in ways we didn’t think possible at first glance.
I crafted copy for the launch of NARS Velvet Matte Foundation Stick, a unique stick foundation featuring a touch-up blender on the end of the stick. Deliverables included leaflet copy, technology storytelling, product description, and in-store department store signage.
A complement to NARS Cosmetics' #WHATMAKESYOUBLUSH Campaign, Turn Rush Hour Into Blush Hour enticed subway riders at Herald Square, New York City to visit the nearest Sephora store to try on the iconic shade for themselves
A complement to NARS Cosmetics' #WHATMAKESYOUBLUSH Campaign, Turn Rush Hour Into Blush Hour enticed subway riders at Herald Square, New York City to visit the nearest Sephora store to try on the iconic shade for themselves.
I helped introduce Neostrata's new gold standard in Vitamin C (15% Vitamin C + PHA Serum) with copy deliverables which included launch emails, social media captions, and PDP + Video script copy which can be viewed here: 15% Vitamin C + PHA Serum (neostrata.com)
