Hello!

Thanks for stopping by to checkout my work. With over ten years of experience crafting copy for global brands (Shiseido Inc, Estee Lauder, Kenvue and Johnson & Johnson) I know how to create immersive storytelling across all platforms online and in-store. I am highly collaborative and thrive working cross functionally with marketers, designers, content creators, project managers, legal teams and externals agencies to tell a brand’s story while meeting business objectives and maintaining the brand voice. As a beauty industry veteran, I have a deep knowledge of product usage, technologies and the competitive landscape. I am based in New Jersey and am available for remote or hybrid New York City area opportunites. Let’s talk about how we can work on something together!

SPECIALTIES

Landing Pages | PDP Pages | Paid Social | TikTok Shop | SMS Messages | Emails | CRM Journeys

Product Naming | Product Marketing | Brand Storytelling | Campaign Concepting

PAST POSITIONS

Kenvue/ Johnson & Johnson, Senior Copywriter, 2021 - 2026

NARS Cosmetics, Senior Copywriter, 2016 -2021

Estee Lauder, Global Education Manager, 2015 - 2016

CHANEL, Freelance Copywriter, 2015

La Prairie, Copywriter, 2014 - 2015

Natural Health/ Fit Pregnancy Magazines, Associate Beauty Editor 2011 - 2013