I am a deeply collaborative, senior level copywriter with 13+ years beauty industry experience across global skincare, makeup, and fragrance brands NARS, CHANEL ,Estée Lauder, La Prairie and Johnson & Johnson.
My specialties include ideation for 360 campaign concepts, product name positioning, and crafting conversion-driving copy for all consumer touch points (online and in-store). I have a deep knowledge of competitive landscape, emerging trends, product usage, plus skincare and makeup technologies!
I began my career in the beauty closets of Cosmopolitan, Good Housekeeping, and Prevention before joining the teams at Natural Health and Fit Pregnancy as an Associate Beauty Editor, where I covered the industry’s emerging clean beauty market in 2010.
I graduated from Wagner College with a BA in English and Journalism, and also completed a certification in makeup artistry from The Make-up Designory.
Resume available upon request.
